Hello!
I’m Sarah, a freelance Digital Strategist and Social Media Manager based in Cape Town, South Africa. With 5+ years of experience across agency and freelance work, I help brands build strong online presences through social media strategy, content, and paid media. I’ve worked with brands around the world, from London to Belgium to Scotland to brands right on my front door in Cape Town. I love collaborating with good people where there’s great creative synergy.
My agency background means I can take a holistic approach, from strategy and content to paid media and campaign execution. Let’s work together!
COPY AND CONTENT
Utilising copywriting and a well thought out, "less is more" approach to production and content creation
COMMUNITY BUILDING
Utilising digital strategy to build a community of likeminded people who share the purpose of the brand
STORYTELLING
Build brands up by establishing a purpose and story that customers connect with
SOCIAL STRATEGY
Incorporating a strategy first approach and laying foundations through a turnkey social media solution
Expertise
I have expertise in a wide range of areas including social media management, content creation, email marketing, PPC advertising, paid media and web analytics. I am also skilled in creating marketing and brand strategies for my clients and walking the journey with them throughout all the steps involved in growing their brand. My diverse skillset allows me to create holistic and effective digital marketing approach that delivers results.